“Looks like Hollywood and the media might have effed things up a bit, just as ‘serious’ environmentalists had feared they would according to a new report.
When ‘going green’ became the cause of the moment, the true greenies worried that ‘green’ was in danger of becoming a fad. As a fad, important environmental messages would be classified as, gasp, pop culture.
There are signs that the environmentalists were on to something.
The New York Times reports that the advertising industry is pulling back from green-themed marketing, having “grasped the public’s growing skepticism over ads with environmental messages”.
Additionally, ‘green’ themed magazine issues are not selling well at the newsstands.
For example, Time’s Earth Day issue was the newsweekly’s third-lowest-selling issue of 2008 so far at 72,000 copies sold. A typical issue of Time sells about 93,000 copies.
The ‘fad’ must have done some good, though?
Are y’all at least a little more Earth friendly?
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