Google has launched a new entertainment service with amazing deals on high-profile ebooks and music - deals that Amazon has quietly matched. Google Play is a single online store selling movies, Android apps, music and ebooks. Bringing together a series of pre-existing online stores, the service launched yesterday by announcing a week of 25 cent deals on big-name music, book and movie titles, many of which, including those on ebook editions of “Extremely Loud and Incredibly Close” and “Fight Club”, have been matched by Amazon. Amazon hasn’t been making a big show of their price matching. At the time of writing, the deals hadn’t been mentioned on the Kindle Blog, nor had they been featured on the Kindle eBooks homepage, or mentioned in Amazon’s Kindle Daily Deal section.