Don’t worry about me, I’m an American: have gun, will travel.
Cora Crawley, Countess of Grantham
, Downton Abbey — Episode 301 (via annaetc
The median age of primetime PBS viewers is approximately 62, but both Masterpiece and PBS are attempting to reach a younger audience through social media. Masterpiece has quickly become adept, with a Twitter feed that is plugged into what viewers are saying. Downton actors regular join in for live-chat sessions, and the second-season premiere was streamed online no less than 743,000 times in three weeks. During the Golden Globe Awards telecast, for example, following the announcement that the series had taken home the prize for Best Mini-Series, there were 6,000 tweets per second on Twitter, higher than the 2011 Super Bowl and the royal wedding.